Logistic regression. Promotional site. Overflow staffing option. Offer. Premium publisher⏎
Pseudonymity. Premium publisher. Interpretability/ease of understanding. Offline attribution. Placement targeting⏎
Predictive regression models. Online data. Mobile advertising. Objectivity. Open rate⏎
Modeling cost. Onward transfer. Process map. Offline. Persona (buyer profile)⏎
Life time value (ltv). Match rates. Price skimming. Moments of truth. Predictive segmentation models⏎
Multiple regression. Offline attribution. Mix optimization. Location-based ads. Lifecycle/journey⏎
Promotional site. Permanent site. Mobile apps. Page views. Mobile marketing tools⏎
Mobile marketing. Placement targeting. Nth. Limited time offer. Mobile search⏎
Marketing silos. Offline data. Lifecycle/journey. Online data. Niche market⏎
Nth. Modeling cost. Mass customization. Personally identifiable information (PII). Life time value (ltv)⏎