Agency trading desk. Current state. Click through rate (CTR). 24x7 staffing option. Contextual advertising⏎
Big data. 360 degree customer view. Absolute minimum test size. Access. Break even (be) response rate⏎
Allowable acquisition cost (AAC). 1st party data. Buy one, get one (BOGO). Addressable tv. Cookies⏎
Cumulative cost per lead. Ad server. Access. Abandon (outbound). Abandon rate⏎
Allowable acquisition cost (AAC). 2nd party data. 3rd party data. Anonymized data. Cross referencing⏎
Channel. Behavioral targeting. Closed loop analysis. Cross referencing. Beacons⏎
Algorithm. Addressable advertising. Access. Ad server. Broadcast email⏎
Audio. Audience management. Analytics. Ad serving. Break even (be) response rate⏎
360 degree customer view. Customer data integration (CDI). Access. Beacons. 1st party data⏎
Customer acquisition cost (CAC). Attribution. Abandon (outbound). Creepy factor. 24x7 staffing option⏎