Attribution. Addressable advertising. 1:1 marketing. Break even (be) response rate. 2nd party data⏎
Ad server. Cumulative cost per lead. Buy one, get one (BOGO). Access. Cumulative cost per lead⏎
Beacons. Cumulative cost per lead. Agency trading desk. 1st party data. Cookies⏎
Amount of data (coverage). Conversion rate. Access. Consistent representation. Agency trading desk⏎
A/b split. Algorithm. Algorithm. Cookies. Addressability⏎
Click through rate (CTR). Access. Abandon rate. Cookies. Cpm⏎
Click through rate (CTR). Customer effort score (CES). Allowable acquisition cost (AAC). Conversions. Access⏎
Api. Cross-channel/multichannel/omnichannel marketing. Concise representation. Abandon (inbound). Cumulative cost per lead⏎
Contextual advertising. Cumulative cost per lead. Concise representation. Absolute minimum test size. Clusters⏎
Attitudinal data. Anonymized data. Algorithm. Customer experience (CX). Analytics⏎