Add-on items. Current state. Amount of data (coverage). Access. Ad suppression⏎
Api. Cumulative cost per lead. Cross referencing. Ad network. Addressable tv⏎
Broadcast email. Consistent representation. Analytics. Cumulative cost per lead. Access⏎
Ad network. Current state. Break even (be) response rate. Brinker's map. Brinker's map⏎
1:1 marketing. Allowable acquisition cost (AAC). Closed loop analysis. Ad server. 1st party data⏎
Access. Channel. Attribution model. Conversion rate. Buy one, get one (BOGO)⏎
Campaign management. Access. Abandon (outbound). Creepy factor. Addressable tv⏎
Attribution model. Attitudinal data. Audience-based advertising. Cross referencing. Contact strategy⏎
Absolute minimum test size. 1st party data. Attribution modeling. Continuity offer. Current state⏎
Concise representation. Call-to-action. Blended staffing option. Call-to-action. Completeness⏎