Access. Accuracy. Believability and reputation. Crm/customer database management. Channel⏎
2nd party data. Agency trading desk. Ad serving. Believability and reputation. 1:1 marketing⏎
24x7 staffing option. Cpm. Blended staffing option. Customer experience (CX). Blended staffing option⏎
Consistent representation. Audio. Content management. Abandon (outbound). Content management⏎
1st party data. Contextual advertising. Cookies. Attribution modeling. Customer experience score⏎
Closed loop analysis. Closed loop analysis. 1:1 marketing. Audience management. Ad suppression⏎
Audience management. Customer experience (CX). Audio. Attribution modeling. Content-based advertising⏎
Amount of data (coverage). Attitudinal data. Conversion rate. Customer acquisition cost (CAC). Cpm⏎
Algorithm. Click through rate (CTR). Big data. Collaborative filtering. 1:1 marketing⏎
Audience management. Addressable advertising. Cpm. Broadcast email. 2nd party data⏎