form letter, expectancy theory extrinsic benefits⏎
emotional appeal, dominating, executive summary⏎
extrinsic benefits demographic characteristics direct request⏎
descriptors emotional appeal, focus groups⏎
cycling, descriptors freewriting⏎
format, form letter discourse community⏎
evidence, evidence, conversational style⏎
external report, figure external documents⏎
coordination, expectancy theory direct request⏎
formal meetings document design ego-involvement⏎